Soulflower’s Viral Instagram Reel Wins Hearts With Its Purr-fect Work Culture


Soulflower, India’s first farm-to-face personal care brand, has taken social media by storm with a heart-warming Instagram Reel showcasing its unique workplace culture. The Reel featuring Juno, a rescued cat casually strolling across the conference room table during a meeting, completely unfazed by the on-going discussion has gone viral with over 6.3 million views, 71,000+ likes and counting, sparking a flood of job inquiries and resumes from pet lovers who want to work in such an environment. The post has captured the internet’s attention, not just for its clinically backed hair growth solutions but for its pet-friendly, cruelty-free ethos. Captioned, “Every day is CAT day at SOULFLOWER. What’s the secret sauce in our Hair Growth solutions? Every high-powered meeting is attended by cats. Are your office meetings as CATASTIC?”

The Reel has struck a chord with audiences across social media, especially animal lovers and corporate employees longing for a more compassionate and stress-free workplace. The company’s Mumbai headquarters is home to over 20 rescued cats and dogs, while it also feeds and cares for over 500 stray animals daily. As a 100% cruelty-free and PETA-approved brand, Soulflower ensures none of its products or ingredients are tested on animals, making it one of India’s most trusted natural personal care brands.

“We started Soulflower with a simple mission of being the voice of things that can’t speak, which include your hair, skin and animals. Clean beauty and cruelty-free are more than just words; they’re our daily commitments. About Juno’s viral fame? That’s just a glimpse of the magic we create when kindness meets creativity. After all, if our meetings are ‘CATastic’, imagine how magical our products are!” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.

Source: – https://www.instagram.com/reel/DGiFF3BSKsa/?utm_source=ig_web_copy_link