In a landmark move set to redefine premium haircare accessibility, Soulflower, India’s leading clinically-backed clean beauty brand, today announced a major expansion with Apollo Pharmacy – India’s most trusted pharmacy network. The brand’s availability will surge from 457 to 1,750 outlets, building one of the most extensive pharmacy-based distribution networks for premium haircare in India.
Ms Natasha Tuli, Co-Founder & CEO.
“At Soulflower, we believe clinically-proven haircare shouldn’t be a luxury,” says Ms Natasha Tuli, Co-Founder & CEO. “Unlike conventional beauty brands, our formulations are clinically tested, ECOCERT Cosmos Organic certified, cruelty-free and proven effective – a critical factor behind its acceptance in pharmacy shelves traditionally reserved for trusted healthcare essentials.”
As consumers increasingly prioritize evidence-backed solutions over marketing hype, pharmacies have become the new battleground for beauty brands. With its expansion into 1,750 Apollo Pharmacy locations, Soulflower strengthens its omnichannel strategy – marrying the credibility of pharmacy presence with the convenience of instant delivery via Quick Commerce.
The expansion follows Soulflower’s impressive market performance – commanding 33% share of Blinkit’s premium hair oil category and delivering 141% YoY volume growth. The brand’s clinically backed Rosemary range has emerged as a consumer favourite across platforms, driving rapid growth across quick-commerce, modern trade and retail pharmacy channels nationwide.
“Our vision is clear – clinically-proven, farm-to-face haircare that is accessible to every Indian,” concludes Ms Tuli.