HCG Manavata Cancer Centre Launches ‘Pink Mela’ For Breast Cancer Awareness


Nashik’s leading cancerspeciality hospital – HCG Manavata Cancer Centre (HCGMCC) is hosting a special event titled ‘Pink Mela’ as part of its Breast Cancer Awareness Month initiatives at the hospital on 26th October 2024. Aimed at raising awareness about the increasing cases of breast cancer, the event offers free consultations along with live demonstration for women above the age of 20 years. A dedicated team of doctors will be available to review medical histories, including any breast cancer or other relevant conditions, and conduct physical examinations, if necessary. In addition, the hospital is offering mammography tests at a reduced fee of Rs.550/- as against the regular fee of Rs.7150/- for the month.

“Breast cancer accounts for nearly 30 percent of all cancers among women in India, making it the most common cancer affecting women in the country. The risk of breast cancer increases with age, particularly for women in their 50s and 60s. Unfortunately, most cases are detected at a later stage due to a lack of awareness and early screening programs. With Pink Mela, we aim to raise awareness about breast cancer and educate women on the preventive measures they can take to reduce the risk. Pink Mela attendees are three times more likely to schedule their regular check-ups. I encourage as many women as possible to attend,” says Dr Raj Nagarkar, MD & Chief of Surgical Oncology & Robotic Services, HCGMCC.

Breast cancer is a disease that begins in the cells of the breast, where they grow and multiply uncontrollably, forming a mass or lump. While breast cancer primarily affects women, men can also develop it. Recently, Dr Raj Nagarkar achieved a milestone in breast cancer surgery by performing the world’s first robotic-assisted nipple-sparing mastectomy (RNSM).

“Several factors, including late pregnancies, family history, hormonal changes and lifestyle habits like smoking and high stress, can increase the risk of developing breast cancer. With its growing prevalence, it’s essential to promote awareness and regular screenings to combat this health crisis. Early detection increases the chances of survival by 80 per cent. The Pink Mela aims to empower women through preventive care and routine check-ups, particularly for those at higher risk,” concludes Dr Nagarkar.